It has emerged again that quality content is the clear winner when it comes to SEO.
You can get your SSL Certificate in place and you can look into spinning articles into the internet, but unless your content is quality you are just spinning your virtual wheels.
So do you have a strategy around your content?
Do you have a clear plan on what, when and where you are going to share this quality content?
Do you actually have the ability to write and curate this fantastic content?
Get yourself a strategy then plan the resources you will need.
The pay off will far outweigh the expenditure in both your time and anything you outsource.