“So you want a new website?”, Us.
“Yes our old website is old and I don’t like how it looks.”, Business owner.
“So how does it perform at the moment?”, Us.
“What do you mean?”, Business owner.
And there is the problem. Do you want a new website to keep up with the Jones’ or do you see your site under performing and need a new strategy in place, that may or may not include a redesign of your website?
Most (80%) of the businesses coming to us lately want a cheap website redesign that will WOW their existing clientele. That’s right they want to impress and engage an already engaged audience.
With a little investigation you can dig deeper and find what you really want and need to engage that new client. Does your analytics show an increase in mobile views of your site? Yes, then you might need the site optimsed for mobile with clear mobile ready calls to action.
Is your site being visited by people searching for a local business and finding you through Google places? Is your Google Places entry optimised, or does it even exist?
Do you spend anything on online advertising, diving traffic to you site? If so are you targeting those advertising dollars?
When all these people get to your site is there a clear explanation of who you are and what you can offer the client to cure their problems?
So as you can see from this brief outline the website is simply a small piece of a much larger puzzle that makes up digital marketing.
Do you have a strategy?