So just watched an interesting video about how the world of logistics is about to change for good with the use of the internet as a medium for moving things.
So the offline world and online world just become one.
I have said it before that soon the line between the worlds would soon be blurred to the point that we will not see the difference. Soon is here and now!
What other ways do you think you could blur the lines?
What about marketing to people as they move from real world to device driven interaction. Google have opened this up with their changes so why not run with it. An API here and web call there, bingo you have a profile of someone.