A landing page is a specifically built page within a website, or on a standalone platform, that is purely designed to get people to:
- Signup to something
- Buy something from you
- Deliver something to people
- Just help people out with something
So those three advantages to landing pages:
- Can be campaign specific.
The whole page can be to deliver one thing and one thing only so you don’t dilute your content with other offerings and information.
- They are quick
You can have a new landing page up and going in a matter of minutes (if you have your content and template) without needing to change website design to fit.
- They are immensely measurable
You can track EVERYHING in a landing page and thusly learn from each and every page you have built or used. You can even A/B split test without the hassle of building a mechanism to deliver the tests.
A landing page is like a website on steroids, lots more sales, lots more data, lots more testing, all becoming your Intellectual Property (IP).
Driving data driven decisions and more market share.
If you want to know more head on over to LeadMe Pages