Blog

Mostly marketing but sometimes a rant or two.

SEO vs SEM vs SMM

So you are having your head filled with all these acronyms. SEO – Search Engine Optimisation SEM – Search Engine Marketing (Adwords) SMM – Social Media Marketing How about Content Marketing Also Inbound Marketing So many things to weigh up, especially if you are a small business with little time and little budget for things […]

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Where did customer service go?

Just recently I spent some time looking for a new car and a new motorbike. Yep, both at the same time (long story). Anyway I was wandering around the local Audi dealers car lot checking out the second hand cars. I spent a good 15 minutes climbing in and out of the cars trying to […]

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Sorry, but you can’t know everything

How many times have you come across someone, or is it you, who knows a little about a lot of things so they think they can do everything. I have. hint: it’s me. So what have learned after years of screwing things up or not getting the results I wanted is that: You have to […]

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Is there still a place for traditional marketing?

Too bloody right there is! I was meeting with a potential client the other day after being introduced to them via a traditional PR firm. This firm does not have a handle on digital yet and at the moment do not need it to survive, or even thrive in their case. Even though their digital […]

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5 Must Read Business Books for 2017

Yes, I know, yet another list of business books that you need to read in 2017. There is a difference here though, I promise. These business books are things that have specifically helped me as a small business owner better understand myself and my audience. So I tell people I read a LOT, but in […]

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3 Advantages to Landing Pages

A landing page is a specifically built page within a website, or on a standalone platform, that is purely designed to get people to: Signup to something Buy something from you Deliver something to people Just help people out with something So those three advantages to landing pages: Can be campaign specific. The whole page […]

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