Blog

Mostly marketing but sometimes a rant or two.

Are you starting with why?

After watching a very interesting TED talk a couple of years ago by a guy named Simon Sinek (Youtube vid below) I started to ask the question of “Why” when assessing a business or potential client.
Well the novelty wore off after a period when I didn’t really see how this worked or if it really worked. Fast forward to now and I have just finished reading the book “Start with why” and I suddenly get it.

The post Are you starting with why? appeared first on OnSwitch Digital.

Professionals and Authority

So, I had the pleasure of meeting a professional athlete yesterday who was a quiet and humble man who had an air of a man who knew who he was and what he could do in his arena.

On the other side here was a man who had conquered his sport and had a worldwide following but in his new venture as business owner and ambassador he was a new student.

The post Professionals and Authority appeared first on OnSwitch Digital.

Geo locate and local advertising

A funny thing happened on the way to the news this morning…..

I was served an ad for Rundle Mall in Adelaide.

This should not be that weird a thing but I am on the Gold Coast.

Then I did a quick check on my IP address and where that said I was, Darwin.

So I am a consumer on the Gold Coast, being mapped as being in Darwin, being served advertisements for Adelaide.

The post Geo locate and local advertising appeared first on OnSwitch Digital.