Sorry, but you can’t know everything

How many times have you come across someone, or is it you, who knows a little about a lot of things so they think they can do everything. I have. hint: it’s me. So what have learned after years of screwing things up or not getting the results I wanted is that: You have to […]

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Is there still a place for traditional marketing?

Too bloody right there is! I was meeting with a potential client the other day after being introduced to them via a traditional PR firm. This firm does not have a handle on digital yet and at the moment do not need it to survive, or even thrive in their case. Even though their digital […]

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Professionals and Authority

So, I had the pleasure of meeting a professional athlete yesterday who was a quiet and humble man who had an air of a man who knew who he was and what he could do in his arena.

On the other side here was a man who had conquered his sport and had a worldwide following but in his new venture as business owner and ambassador he was a new student.

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