So it would appear I haven’t posted in a damned long time!! The reason I would like to give is that I have just been too busy helping my clients achieve some amazing results….. Isn’t that was a “marketing” agency is supposed to say? Well it is because I am not practising what I preach. […]
So you are having your head filled with all these acronyms. SEO – Search Engine Optimisation SEM – Search Engine Marketing (Adwords) SMM – Social Media Marketing How about Content Marketing Also Inbound Marketing So many things to weigh up, especially if you are a small business with little time and little budget for things […]
Just recently I spent some time looking for a new car and a new motorbike. Yep, both at the same time (long story). Anyway I was wandering around the local Audi dealers car lot checking out the second hand cars. I spent a good 15 minutes climbing in and out of the cars trying to […]
Yes, I know, yet another list of business books that you need to read in 2017. There is a difference here though, I promise. These business books are things that have specifically helped me as a small business owner better understand myself and my audience. So I tell people I read a LOT, but in […]
According to Wikipedia a digital native is: a person born or brought up during the age of digital technology and so familiar with computers and the Internet from an early age. Well, I have just been referred to as a native, which I find amusing. I am 42, computers were not common place until I […]
After watching a very interesting TED talk a couple of years ago by a guy named Simon Sinek (Youtube vid below) I started to ask the question of “Why” when assessing a business or potential client.
Well the novelty wore off after a period when I didn’t really see how this worked or if it really worked. Fast forward to now and I have just finished reading the book “Start with why” and I suddenly get it.
So, I had the pleasure of meeting a professional athlete yesterday who was a quiet and humble man who had an air of a man who knew who he was and what he could do in his arena.
On the other side here was a man who had conquered his sport and had a worldwide following but in his new venture as business owner and ambassador he was a new student.
A funny thing happened on the way to the news this morning…..
I was served an ad for Rundle Mall in Adelaide.
This should not be that weird a thing but I am on the Gold Coast.
Then I did a quick check on my IP address and where that said I was, Darwin.
So I am a consumer on the Gold Coast, being mapped as being in Darwin, being served advertisements for Adelaide.