Where did that time go?

So it would appear I haven’t posted in a damned long time!! The reason I would like to give is that I have just been too busy helping my clients achieve some amazing results….. Isn’t that was a “marketing” agency is supposed to say? Well it is because I am not practising what I preach. […]

The post Where did that time go? appeared first on OnSwitch Digital.

SEO vs SEM vs SMM

So you are having your head filled with all these acronyms. SEO – Search Engine Optimisation SEM – Search Engine Marketing (Adwords) SMM – Social Media Marketing How about Content Marketing Also Inbound Marketing So many things to weigh up, especially if you are a small business with little time and little budget for things […]

The post SEO vs SEM vs SMM appeared first on OnSwitch Digital.

Where did customer service go?

Just recently I spent some time looking for a new car and a new motorbike. Yep, both at the same time (long story). Anyway I was wandering around the local Audi dealers car lot checking out the second hand cars. I spent a good 15 minutes climbing in and out of the cars trying to […]

The post Where did customer service go? appeared first on OnSwitch Digital.

5 Must Read Business Books for 2017

Yes, I know, yet another list of business books that you need to read in 2017. There is a difference here though, I promise. These business books are things that have specifically helped me as a small business owner better understand myself and my audience. So I tell people I read a LOT, but in […]

The post 5 Must Read Business Books for 2017 appeared first on OnSwitch Digital.

Are you starting with why?

After watching a very interesting TED talk a couple of years ago by a guy named Simon Sinek (Youtube vid below) I started to ask the question of “Why” when assessing a business or potential client.
Well the novelty wore off after a period when I didn’t really see how this worked or if it really worked. Fast forward to now and I have just finished reading the book “Start with why” and I suddenly get it.

The post Are you starting with why? appeared first on OnSwitch Digital.

Professionals and Authority

So, I had the pleasure of meeting a professional athlete yesterday who was a quiet and humble man who had an air of a man who knew who he was and what he could do in his arena.

On the other side here was a man who had conquered his sport and had a worldwide following but in his new venture as business owner and ambassador he was a new student.

The post Professionals and Authority appeared first on OnSwitch Digital.

Geo locate and local advertising

A funny thing happened on the way to the news this morning…..

I was served an ad for Rundle Mall in Adelaide.

This should not be that weird a thing but I am on the Gold Coast.

Then I did a quick check on my IP address and where that said I was, Darwin.

So I am a consumer on the Gold Coast, being mapped as being in Darwin, being served advertisements for Adelaide.

The post Geo locate and local advertising appeared first on OnSwitch Digital.