Is there still a place for traditional marketing?

Too bloody right there is! I was meeting with a potential client the other day after being introduced to them via a traditional PR firm. This firm does not have a handle on digital yet and at the moment do not need it to survive, or even thrive in their case. Even though their digital […]

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Are you starting with why?

After watching a very interesting TED talk a couple of years ago by a guy named Simon Sinek (Youtube vid below) I started to ask the question of “Why” when assessing a business or potential client.
Well the novelty wore off after a period when I didn’t really see how this worked or if it really worked. Fast forward to now and I have just finished reading the book “Start with why” and I suddenly get it.

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Professionals and Authority

So, I had the pleasure of meeting a professional athlete yesterday who was a quiet and humble man who had an air of a man who knew who he was and what he could do in his arena.

On the other side here was a man who had conquered his sport and had a worldwide following but in his new venture as business owner and ambassador he was a new student.

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