Too bloody right there is! I was meeting with a potential client the other day after being introduced to them via a traditional PR firm. This firm does not have a handle on digital yet and at the moment do not need it to survive, or even thrive in their case. Even though their digital […]
According to Wikipedia a digital native is: a person born or brought up during the age of digital technology and so familiar with computers and the Internet from an early age. Well, I have just been referred to as a native, which I find amusing. I am 42, computers were not common place until I […]
After watching a very interesting TED talk a couple of years ago by a guy named Simon Sinek (Youtube vid below) I started to ask the question of “Why” when assessing a business or potential client.
Well the novelty wore off after a period when I didn’t really see how this worked or if it really worked. Fast forward to now and I have just finished reading the book “Start with why” and I suddenly get it.
So, I had the pleasure of meeting a professional athlete yesterday who was a quiet and humble man who had an air of a man who knew who he was and what he could do in his arena.
On the other side here was a man who had conquered his sport and had a worldwide following but in his new venture as business owner and ambassador he was a new student.